Seeing this wrapper on a tin of tuna at my local Costco yesterday reminded me of the absurd recent campaign by the American animal-rights organisation People for the Ethical Treatment of Animals to have fish renamed "sea kittens" because you're less likely to kill, cut up, cook and consume something that sounds cuddly.
Having said that, I wonder what lies behind the "chicken of the sea" branding. Leaving aside the fact that the picture on the label is not a fair representation of a chicken, are we to believe that the contents of this can have legs and wings, are battery-farmed and/or taste poultry-like? I very much doubt that any of these is the case. But I didn't buy any, just in case.
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