As the BBC site reports today, the presidential election campaign entered a new phase this week.
The Democrats have launched a campaign, entitled "The Great Schlep", to encourage young Jews from around the United States to travel to Florida and other "swing states" (i.e. those in which neither presidential candidate is more-or-less secured victory) to nudge their grandparents into backing Obama in November's election.
This being America, a whole lot of hard-donated election money is being thrown at the project. And apart from the usual t-shirts, badges, and what-not, there's even a special site with its own rallying video (very funny it is too):
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